Marketecture: Get Smart. Fast. cover image

Stephen Upstone discusses LoopMe’s focus on brands in-app

Marketecture: Get Smart. Fast.

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Navigating Brand Advertising in Gaming

This chapter explores the dynamics of brand advertising in the gaming industry, focusing on in-app advertising strategies and measurement techniques like brand lift and consumer surveys. It emphasizes the market opportunities available and the importance of advanced data analytics in optimizing ad performance for targeted campaigns.

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