We've never needed stories more - a masterclass by a story coach from The Moth
Eat Sleep Work Repeat - better workplace culture
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The Structure of a Story
The structure of your story should be, ah, what will most effectively communicate your story to your audience. The end is in the beginning, the beginning is in the end. There should be a connection. And very often we start our stories too early and we end them too late. That being said, stories that tie up neatly in a bou often ring untrue.
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