The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Difference Between B2B and B2C

With B2C, you're spending the money of your company. And so when it's a bigger purchase, there's much more money and decisions on the line. There's still this element of trust that comes down to some of these decisions. It's just hard for marketers to harness that in some way.

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