He ran the newsletter strategy for BuzzFeed and The New Yorker
The Business of Content with Simon Owens
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Creating Original Content for News Letters
When we were doing this at busfeed back in 20 12, 20 13, 20 14, 20 15, i kept waiting for other publishers to realize that this was a huge opportunity for them to invest. And it's really only been in the last few years that i've seen the biggest publishers in this space make a huge investment in emal. The revenue side of things has really pushed the industry forwardd brought about a lot of these changes for the better. I'm not surprised that organizations have gotten there because it's just so useful and so powerful.
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