898: B2B Marketing Unstuck, with Chris Walker
Sales Strategy & Enablement by Revenue.io
00:00
Is Your Sales Process Going to Change?
In gartner's study about buyer enablement, there were four key jobs that buyers accomplished. And you would think the astute sales leader would say, well, i should line my sales process with what the buyer is trying to accomplish. I haven't encountered a single sales organization yet thats diverge from what they're currently doing," he says. "You got to let marketing innovate first and drive pipe line"
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