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Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes

The Rich Roll Podcast

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Transforming Perspectives on Meat Consumption

This chapter explores the emotional ties individuals have with meat, relating it to masculinity and cultural identity while emphasizing the shifting perceptions towards plant-based alternatives. It discusses the nutritional benefits of plant-based diets, addressing concerns about protein quality and debunking myths surrounding meat necessity. The chapter also highlights challenges in scaling production for innovative food products, emphasizing the importance of agility and consumer education in a rapidly evolving market.

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