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'DTC is a lot easier when money is free': Somos Foods CEO Miguel Leal on pivoting to wholesale

The Modern Retail Podcast

CHAPTER

How to Move From DTC to Predominant Retail

The company went from DTC to predominantly retail. A part of it was the nomenclature. We were calling our plan-based taco filling Picadillo, which is one of my mom's recipes. The ethnic aisle has less traffic but has more space and opportunity to create that experience.

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