Episode 6: Corporate Venture with Paul Kang, Head of Alternative Investments, Amplifi Global (Dentsu)
The FPC Podcast
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Mergers & Acquisitions in Advertising
This chapter examines the recent mergers and acquisitions in the advertising sector, focusing on Omnicom and IPG. It discusses the challenges and opportunities that arise from these developments, particularly regarding integration, differentiation, and the impact on independent agencies.
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