Building an Audience for Online Courses

If you were getting started today, would you still start on YouTube as one of your first ways to build an audience? Yes, 100%. For people that want to get into online courses, and that's what I know most about. But for online courses, building an audience is incredibly important. Most people should start either with YouTube or a podcast.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

IN THIS EPISODE, YOU’LL LEARN:

05:19 - The six side-businesses that Jacques started that failed, why they failed, and how he realized that creating a piano course was the right choice for him.
12:21 - Lessons Jacques learned from his failures and how he’s applying them to his business today.
14:56 - Why there is a misconception that online courses are an easy way to riches, other myths around online courses, and what the actual truth is.
35:18 - Jacques' thought process as he was considering quitting his job and his “ah-ha” moment that led him to take the leap into becoming a full-time entrepreneur.
44:47 - Where to start when building an online course and how to build an audience without any existing following.
54:32 - How to think about the dynamic of giving away content for free versus making people pay for a product.
01:04:02 - Where to learn and how to learn marketing strategies and software tools that Jacques uses today.
01:07:15 - The first thing one should focus on learning and how to go about it if one is just starting out as a brand-new course creator.
01:15:27 - How to focus as an entrepreneur, especially if you want to create multiple projects.
01:20:14 - Habits or principles to incorporate into one’s life that will lead to success.
And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
Jacques Hopkins’ podcast, The Online Course Show.
Jacques Hopkins’ The Online Course Guy website.
Ramit Sethi’s book I Will Teach You To Be Rich.

NEW TO THE SHOW?

Check out our Millennial Investing Starter Packs.
Browse through all our episodes (complete with transcripts) here.
Try Kyle’s favorite tool for picking stock winners and managing our portfolios: TIP Finance.
Enjoy exclusive perks from our favorite Apps and Services.
Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets.
Learn how to better start, manage, and grow your business with the best business podcasts.

SPONSORS

Support our free podcast by supporting our sponsors:

⁠CFI Education⁠
⁠Airbnb⁠

Connect with Jacques: Youtube | Instagram | Website

Connect with Robert: Twitter | Instagram

HELP US OUT!

Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Learn more about your ad choices. Visit megaphone.fm/adchoices

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app

Home Top podcasts Popular guests