Lost a Rental Car Key? I Didn't Know It Would Cost Me $225

On the key tag for your rental car, in big letters, it says, average key replacement cost $225. So they're essentially saying to you, listen dumbass, you better not lose this key, because if you do, it's going to cost you $225. Why couldn't they say, if found, please call 1-800 and help somebody out? I mean, that would be a much more helpful message.