Honey crisp was once the top grossing item in a grocery store. Now retailers sell more dollars worth of our honey crisp every week than they sell two liter bottles of Coca-Cola. Cortier realized he needed to keep that delicious apple to himself, and maybe just a few selected other farmers. And you might be able to do this with a patent, right? You can patent an apple.
Today on the show, how we got from mealy, nasty apples to apples that taste delicious. The story starts with a breeder who discovered a miracle apple. But discovering that apple wasn't enough.
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