2min chapter

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MDM Podcast Episode 32 - A deep dive on European digital privacy law (with Mikołaj Barczentewicz)

Mobile Dev Memo Podcast

CHAPTER

Is There a Limit to Personalized Advertising?

Some European authorities, they really are not interested. They don't care to find a way for personalized advertising or even ad supported business models to be done lawfully. Their road seems to be here are all the conditions you need to satisfy to do the advertising lawfully. And if it is impossible to satisfy them, tough luck. Find a different business model. Right. So perhaps a political process can still result and in a different result, but the current momentum seems to be going in this direction as we just said. That's kind of depressing, but we'll move on.

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