Navigating Ad Frequency in CTV Advertising

This chapter explores the complexities of ad frequency challenges in Connected TV advertising, focusing on brand hesitance regarding dramatization. It discusses the implications of multiple ad servers and the necessity for proper metadata to prevent ad duplication, emphasizing the role of programmatic technology in enhancing user engagement. Furthermore, it addresses the hurdles streaming services face during live events, stressing the importance of maintaining viewer experience amidst rising demand.