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The Future of Ad Networks
Advertisers can use this data, but they cannot combine it with other data collected. If that behavioral data is stored on your browser level, then you've got potential control or that that gives the privacy also,. It means that the network can't abuse that. The third thing is the ad networks may not store users interest data. But there's a coming on it. This stuff hasn't been built. So they're working towards it, but we're not shout out.