3min chapter

Marketing Against The Grain cover image

Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

Marketing Against The Grain

CHAPTER

The Importance of Curiousness in Founders

Joanna Lord: CEOs and founders for these two to work well together, there's going to be one they don't understand. Jacob Cohen: I think that's by far the biggest difference between companies that do brand and growth well and companies that don't. All right, Joanna's got a busy day of meetings; we stole an hour of your time. We'll see you real soon on marketing against the grain.

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