How to Quit Your Job and Start a Business

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You can get wrapped up in that short term gratification. You just have to go, is this just because you're good at it doesn't mean it's a good thing to spend your life on? In fact, it might not be anything that's right. Yeah, and then it's scary to walk away and do other stuff. But because I dropped out of college, they're like, hey, I am going to walk away from this. So my options would have been worth, like, I had a lot of marketing guy at Uber.

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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.

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