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Nike
Acquired
The Rise of Nike
In 1988, they launched the Just Do It campaign with the very first widen in Kennedy ad. Their market cap hits a billion dollars at this point in 1988. The early nineties late eighties early nineties are just all good for Nike. By 91, their market cap hit five billion by ninety six. And they're really just executing the strategy that we talked about, but at scale until they get hit with everything we already talked about on the labor challenges and that controversy.
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