Learning to Read and Write

5min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

How did we ever evolve the capacity for that? We didn't evolve reading ing, but it's obviously attached to something that we evolve some symbolic communication. These things here, these little squiggles, stand for something we do know, and somehow we're able to process that in our brains. And then another amazing thing, you talk about this in some of your lessons, is that we can read and write at all. But like with my kids, wy, now, i was six year old, and, you know, he learned to speak without us doing anything. They mean that not even remotely connected. Ye, iinit as you say that learning soraus is an

Shermer and Ashton discuss: what it’s like advising Google and Buckingham Palace on how to communicate • what makes writing appealing and effective • how to write better emails and social media posts • why the messages we write often backfire • why emails so often make us angry • How has written communication changed in the last five years? • What makes Donald Trump such a powerful communicator that he can seemingly hypnotize tens of millions of people and dictate entire news cycles with a single statement? • when you should stop writing and pick up the phone to talk instead • How much information is too much?

Rob Ashton is a writer, editor, and a former research scientist (a molecular biology researcher who helped develop the first tests for HIV). For the last six years, he’s been on a quest to discover the science of how the words we read and write affect what we think and do. His experience includes 24 years advising some of the biggest names in commerce, such as Google, as well as working with national governments, charities and even the Royal Household at Buckingham Palace, all in an effort to help their people communicate more effectively in writing. He calls writing ‘the invisible medium’. And he believes much of the misunderstanding in the world stems from our increasing reliance on our keyboards and phone screens to ‘talk’ to each other. But he says it’s always frustrated him that so much of the communication advice on the web and pushed by consultants is based on a mixture of pseudoscience, hearsay and wishful thinking. Read more at: robashton.com/influence