5min chapter

Nudge cover image

How a blanket design saved 1,000s from malnutrition

Nudge

CHAPTER

The Oglevey Annual Is a Compendium of Challenges in Health Behavior Change

Mike and Ella share examples from the Oglevey annual. Mike shares an example in Ecuador where malnutrition is a huge problem. They also talk about why some people are reluctant to adopt new behaviors. The show will be on BBC Radio 4 at 9am ET/PT, Monday-Friday September 20th & 21st 2013.

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