The Reality of Marketing Partnerships and Creating Demand

Apple sold only 370,000 VisionPro headsets-- much fewer than it expected. Meanwhile, Meta Ray-Bans are the top-selling product in 60% of Ray-Ban stores. The outcome of their AR/VR products couldn't be more different, even though they both have as much awareness as you could possible buy.

There are 3 reasons:

1. Price.
2. Killer feature vs cool product.
3. Destination vs always-on.

Check this episode out if you want to understand the where mixed reality is going and what you need to do to make sure your product takes off.

Send me a message to let me know what you think!