
Growth Hacking by Facebook Product Leader
The Product Podcast
00:00
How to Target the Right People at the Right Time
Booking dot com uses localization and targeting to create urgency. Target the right people at the right place at the right time. Make your product easy to find by placing entry points in places that people can find it. For bookings, they want to help hotels make sure their nights are booked way in advance for a project.
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