6min chapter

How I Built This with Guy Raz cover image

Charging up the electric vehicle market with RJ Scaringe of Rivian

How I Built This with Guy Raz

CHAPTER

Target Customers and Inspiring Adventures with Rivian

RJ Scoringe explains Rivian's target customers and sustainability objectives, aiming to attract new EV customers and inspire consumers to be adventurous. He shares a customer's story of making lifestyle changes after connecting with the Rivian brand.

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