23min chapter

Insights Unlocked cover image

How UX Research for AI and machine learning (ML) is different from UX Research for design

Insights Unlocked

CHAPTER

Bridging UX Research with AI Development

This chapter explores the crucial interplay between UX research and AI/machine learning models, emphasizing the PRIDE framework for collaboration. It outlines key considerations such as user expectations, qualitative data, and ethical dilemmas, with a focus on enhancing model interpretability and performance. The discussion underscores the necessity of aligning machine learning outputs with user needs to foster better user experiences.

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