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The surprisingly complex business of toys, with Hasbro CEO Chris Cocks
Decoder with Nilay Patel
The Importance of Leveraging Expertise in the Business Units
When Wizards was a $450 million company, it's become apparent that those brands are bigger than just the primary game expressions they have. So rather than trying to recreate those functions inside of a business unit, which is pretty hard because you got to do the recruiting and it costs a lot of money,. Why don't we leverage that expertise that we already have across the business? And so to me, that just makes good business sense. It helps to drive kind of specialty and expertise. It helps us to be able to scale the business."
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