The Dark Side of Clickbait: A Tale of Fake News and Profit

Fake news pays. Medical student Elena ran out of money, so she joined her friends in Veles, North Macedonia, writing fake stories for cash. Hosted by Academy Award-winning documentary film-maker Asif Kapadia (Amy, Senna, Diego Maradona), this is the first episode in a new five-part series from BBC World Service in collaboration with Robert Redford’s Sundance Institute. Detours takes us off the main roads of our lives, following people who didn’t end up where they expected.

Producer: David Borenstein