How to Start the Year Off Right

m n is a health focused brand. The start of the year, there's a lot of marking events happen for the health. And so what we're doing right now is testing out a couple of different marking channels to understand where can we see the biggest lift. mujtaba onwer gets into a curious challenge he had to deal with around black friday. For a company that had a marketing mixed modelling going one of their channels was a social influencer. Could that be cannibalizing revenue they would have gotten any way through their normal channels? It's almost impossible to answer without some sort of counter factual.