305: The 3 Stories That Sell
You Are The Brand
00:00
The Three Stories That Sell
The three stories that all need to be able to tell in our business if we want to succeed. Story telling has been used in marketing since marketing exists intoright. Every story starts out with an exposition, like the setting and then there is what writers call an inciting incident,. An explosion, if you will, that sets the story into motion. The rest of the tale is about the resolution of that inciting incident.
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