Exploring YouTube's Unique Challenges in Serialized Content and Marketing

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In our fifth interview with Jimmy Donaldson, we break down MrBeast's biggest year yet.

From launching the most expensive unscripted reality show of all time—Beast Games on Prime Video—to scaling Feastables, and pushing the limits of YouTube, Jimmy opens up about the challenges of such fast-paced growth. In the interview, we cover the relationship between creators and Hollywood, his mission to disrupt Big Chocolate, how he continues to innovate on YouTube and more.

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