The Rise of AI in Advertising
The Duct Tape Marketing Podcast
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AI and the Future of Advertising
There's sort of a corner of the advertising world where a group of people have decided, well, we can charge out a lot. So it's a programmatic and yes, there's some differences, but ultimately a machine is making all of these decisions. I think that as long as the business gets the data that they need back to inform them... It doesn't really matter what medium that business uses. If your highly visual product and a female audience, then Pinterest might be worth a crack. There's an unlimited amount. You've got to test a lot of stuff. The problem now is that your audience is everywhere. They're on 20 different channels and most businesses can't do 20
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