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204: ‘How to Future-Proof Your Architecture Practice’, with Dave Gilmore

TRXL

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R&D Investments in Architecture: A Call for Collaboration

This chapter examines the fragmented approach to research and development investments in architecture firms, emphasizing the need for a more cohesive model. It discusses the balance between the risks of investing in innovative initiatives versus the risks of stagnation, while encouraging firms to adopt a mindset of experimentation and collaboration. The conversation ultimately advocates for a paradigm shift towards sustainable revenue models that enhance long-term value in the architecture industry.

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