SaaStr 640: CRO Confidential: How The Biggest Product-Led Enterprise Company In The World Found Success with Atlassian CRO Cameron Deatsch
The Official SaaStr Podcast: SaaS | Founders | Investors
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The Product Led Growth Category
Atlassian had no dedicated sales reps just a few years pre IPO. How, how do you all think about it today because now you do have sales reps, but I believe you still sort of consider yourselves in this product led growth category. Yeah. So there's three ways to buy from a lesson. You can buy off the website, go up, sign up, put your credit card off you go. And then you can buy through our channel partners so another big part that made this work is we went heavy on third party channel resellers and ISVs.
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