Under the Influence with Terry O'Reilly cover image

Only In Advertising: Stories From The Front Lines (Encore)

Under the Influence with Terry O'Reilly

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How Much Can Still Go Wrong?

David Cavagato is the co-founder of an advertising agency called Grip. His office lobby has a big orange slide front and centre, going from the second floor down to the first. The president of a big chocolate company flew in from Switzerland to have a meeting. When he saw the slide, he insisted on taking a run at it. Then, fell off and opened a gas on his chin. He said he was fine. Then, the ad agency proceeded to present their ideas to a man who was bleeding profusely. They went through an almost entire box of Kleenex in the boardroom for two full hours.

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