Embracing the Long Tail

For any valuable search, there's more than a thousand pages of results. Almost every click goes to the first page. The people on the first page might be one % better at what? Better by what metric? They won't tell us. But what happens is, the people who locked into the first page, whether through so or just good fortune, get more traffic. More traffic gets the more resources. And the process continues and continues until power accrues to both google, because they get to dictate the algorithm, and the people who run those sights on the front page.