How to Build a Persona and Trust in Your Business

Suzanne Nossel: There is a strategy that I use and I recently just kind of wrote it out. It's talking about how do you, very Suzanne style, who the hell knows what it is? But we're talking about the different ways in which you speak to people. She says Mr. Team was a really big deal. You know, the A team was the show. Yeah, how about that? Holy smokes. So much value in this episode.