Behind the Bastards cover image

Part Two: Edward Bernays: The Founding Father of Lies

Behind the Bastards

00:00

The Legacy of Edward Bernays: Father of Modern Public Relations

This chapter explores the life and groundbreaking contributions of Edward Bernays, a pivotal figure in the development of modern public relations. It covers his controversial strategies, including the empowerment of women through smoking advertisements and the transformation of breakfast culture in America, notably championing bacon as a breakfast essential.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app