
Part Two: Edward Bernays: The Founding Father of Lies
Behind the Bastards
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The Legacy of Edward Bernays: Father of Modern Public Relations
This chapter explores the life and groundbreaking contributions of Edward Bernays, a pivotal figure in the development of modern public relations. It covers his controversial strategies, including the empowerment of women through smoking advertisements and the transformation of breakfast culture in America, notably championing bacon as a breakfast essential.
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