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TKE: Fashioning a greener future, with Edzard van der Wyck, Sheep Inc co-founder
Beautiful Misfits
How Do You Change the Narrative Around Women's Underwear Branding?
The idea really, there came from a place of how do you change am how do you changed the perception of the female body in the underwear space. Not that long ago it was one body, one shape, and very sentral and sexual. So yours was around that product very much, onte the image diversity and how women should embrace whatever they have and feel good about themselves totally. And i think that was kind of when i spos realized the kind of again, the no was it called the embriced. Still going.
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