Think of it as a thinking sentient being and you can actually react more sensitively to it. And this idea extends to whether weather can look pretty moody at times. Maybe the weather has got a mind. Maybe there's waves on the ocean that have got minds and what do they feel like? It must be a great feeling breaking on the shore and so on. So I think this magical thinking which people dismiss actually continues through life and is used much more than people think. Yeah. Oh yeah. Just the last video I did, I looked at the way marketers and people who try to bend public will by putting messages into social media. That is such a complicated thing. You can't