A/B Testing in Plain English by eBay Product Manager
The Product Podcast
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How to Come Up With Hundreds of Test Ideas
It's not enough to have only one or two test ideas, because the industry wind rate is only ten %. If you have hundreds of testing ideas right, then on t e effort, there will be ten that will succeed. So how do you come up with that many test ideas? There are a couple of ways you can consider. For example, you can do compather odits. You can also do a use flow walked through all. Or examine the past experiment results, fer ideas. After having a list of quality ideas, the next step is to come up with a parisation plan.
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