Learn to Media Buy Like a CFO
Ecommerce Playbook: Numbers, Struggles & Growth
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What's the Difference Between Royke and ROI?
The key is that I think framing it as return on the capital connects you to the idea of the cost of capital, right? And in a lot of businesses, okay, one of the things that's been a big talk in our industry lately is revenue-based financing. In other words, we should only be spending dollars if we could generate a better return than we were two years ago because money was basically free.
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