A Google Rep Shares His Secrets
Ecommerce Playbook: Numbers, Struggles & Growth
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Is There a Black Box in Machine Learning?
The world is heading towards modeling conversions, right? If we can't directly track it, we're going to model it based off of all the strong data signals that we have. To me, there has to be a reason all of these platforms are moving that way. And I think rather than try to fight it, try to figure it out. It's not very simply to optimize for marginal outcomes or variable LTVs by product and short term liquidation of inventory.
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