i've been incubating a new social medi form for religion, specifically well and i've been building it kind of with the advice i just gave in mind. I'm really interested to see what happens with twitter blue. So when you click on a story, if it's part of the twitter blue net work, they don't have heads in it,. And i think they're sharing revenue with those publications. Eventually they'll share pay wall stuff too. But basically, that's the right step in the right direction. 36 bocks a year, you're going to have aad free twitter like experience with great content, provided.