The Disconnect Between Marketing and Industry in Fly Fishing

We're back for the annual airing of grievances, here to call out what's wrong in the fly fishing industry.

Some of our grievances are lighthearted silliness that doesn't really matter, but it’s fun to roast or to call out. But there’s another kind of grievance too. Because a lot of the stuff going on in the fly fishing industry isn’t really good for anyone — or maybe it’s only good for a few. Because the industry — and by that I mean you, me, the fly fishing companies, and all the media around it — picks up trends. Then it pushes and pulls anglers in that direction. And sometimes, what is served up doesn’t benefit the average angler. It’s not helpful.

So there are problems. And this episode is for highlighting some of the worst. Because it's fair to call balls and strikes, and because it helps to acknowledge that things could be better and try to make a change.

Resources

PODCAST: Troutbitten | The Airing of Grievances, S3, Ep13

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