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Semfor's Justin Smith on the need for a new global news brand

The Rebooting Show

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Starting With a Hard Paywall for a Brand New Journalism

I think everyone is going towards the same direction for most models and having diversified models. These days, more people are beginning with subscriptions. You're starting with advertising from what I've read, you plan on adding in subscriptions. There's obviously a bit of trade offs to that. Explain how you're thinking through the revenue model and also the sequencing.

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