Exactly How To Use Humor To Build A More Profitable Brand
The Andrew Faris Podcast
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The Art of Humorous Branding
This chapter explores the creative use of humor in branding and marketing strategies, using passion fruit as a case study for effective product messaging. It emphasizes the importance of captivating visuals, clever copy, and relatable characters to enhance consumer engagement while employing techniques like onomatopoeia and voice impressions. Through personal anecdotes and practical tips, the speakers illustrate how humor can create memorable interactions and deepen brand identity.
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