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Managing Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at Intercom

The Product Marketing Experts

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How to Grow Relationships With Stakeholders in Product Marketing

product marketing can be a little bit like a NASA functionality for those of you who may like space. I think it misses actually some of the context where we don't just launch things as you said, right? Maybe that's a bit of the focus as your product marketing team grows or depending on the size and stage of your company. We really should help along the process of building the rocket chip and then launching it to right and determining we're going to do the right planet, I guess. But with that said, I think your example is wonderful. It really relies on building those relationships over time and ensuring that you maintain and deepenThose relationships over time as well.

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