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Ep. 940: Joshua Lisec Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Art of Not Giving a Fuck That Book

Tim Ferriss is the one that really laid the foundation for this kind of process. He teaches in the Hora work week to run with headlines that prove it out. It's looking at, well, what are people already searching and then already buying? If the information in your book is easily found from Google or from Wikipedia, you do not have a book. The problem with ghostwriters is they don't have any experience in your industry.

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