Amazon Ads - What Are Some of the Coolest New Things?

In the last couple of years, amazon itself has come out with a lot of cool data points. The impression share report is also new and important. We'll talk about helium ten next yet. It's ina, diversification of platforms. And andd seeand and walmaran, we're having a conversation here that we wouldn't have even had, you know, two years agoalone, three or four years ago.