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MBA2172 How to Sell Anything Even if You Are a Beginner + Free Ride Friday

The $100 MBA Show

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How to Build Relationships With People

My dad was great because he had a long term view. He understood that in order for him to be a great salesperson, he's got to build relationships with people. Great salespeople don't try to convince people of anything. They understand that they can't make anybody buy anything. And I want you to adopt this mindset. What is this mindset? Well, your job when you're trying to talk to a customer is to help them make a decision. That's it. My job is tohelp them come to the conclusion that yes, I want to buy or no, that's even a possibility. But the worst place to be in is where the customer is confused or the customer

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