The Soul of Enterprise: Business in the Knowledge Economy cover image

Top Ten (or so) Pricing Principles

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

The Integrity of Pricing: Avoiding Price Negotiations

This chapter explores the importance of not negotiating on price, highlighting how discounts can diminish perceived value and harm brand integrity. Through a real-world example of FedEx, it emphasizes alternative strategies to enhance value without compromising on price.

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