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#15: Master communicator, Stephen Gates, on why creativity done properly is blue collar work

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Design and the Global Consumer Bank

The design team at Citifintech is the only one that cuts across all three of those in the entire global consumer bank. "I think a lot of it is how do you show value? And I think that value can come in a lot of different forms," he says. The philosophy still applies even at big companies, such as Starwood and Skunk Works.

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